From the book, Thank You for Smoking: Tobacco company executive addressing his cowed sales team:

People, what is going on out there? I look down this table, all I see are white flags. Our numbers are down all across the board. Teen smoking, our bread and butter, is falling like a shit from heaven! We don’t sell Tic-Tacs for Christ’s sake. We sell cigarettes. And they’re cool and available and addictive. The job is almost done for us!